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About Editora Abril
Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by Victor Civita in S?o Paulo and is now part of Grupo Abril.
Civita had initially founded his publisher as Editora Primavera, publishing an unsuccessful Italian comic called Raio Vermelho. The following year, Civita changed its name to Abril – referencing the month in which Spring begins on the northern hemisphere – – and published its first title, Donald Duck, which continues to run to this date. Abril’s first magazine lead Civita to claim “It all started with a duck”, parodying Walt Disney’s declaration that “I only hope that we never lose sight of one thing – that it was all started by a mouse.”
Under its name it publishes titles like AnaMaria, Viva, Tititi, Minha Novela, Sou+Eu!, Veja, Nova, Placar, Claudia, Boa Forma, Manequim, and Exame, as well as the Brazilian editions of Disney comics, Cosmopolitan, InStyle, Men’s Health, Women’s Health, Runner’s World, and Playboy.
It also owns the Brazilian MTV and cable company TVA. In May 2006 Naspers acquired a 30% interest in Editora Abril.
On the internet, Abril owns the most popular website aimed to women, named MdeMulher, with 5 million visitors monthly.
