Little Chef vector logo
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About Little Chef
Little Chef is a chain of roadside restaurants in the United Kingdom, founded in 1958 by entrepreneur Sam Alper, and modelled on 1950s American diners. It specialises in the “Olympic Breakfast”, its version of a full english, and “Jubilee Pancakes”. The restaurants are mostly located on stand-alone sites on A roads and motorways.
Little Chef has been owned by six different companies since its mid-1980s heyday. It was owned by Trusthouse Forte from the 1970s, who were taken over by Granada, who were then taken over by Compass, who sold the chain to the private equity firm Permira, who divested the chain to The People’s Restaurant Group, who in turn sold the chain to the business turnaround specialists RCapital.
The chain expanded rapidly throughout the 1970s and 1980s, largely organically, although it bought its main roadside competitor Happy Eater in 1986. It peaked in numbers in 1999 – 2000 with 439 restaurants, but restructuring has seen this reduced to 78. The Little Chef brand has been in decline for many years, largely due to a lack of investment, a tired menu, and increased competition on motorways. In 2008 the chain enlisted chef Heston Blumenthal to revamp the menu. As a result of his efforts, Blumenthal’s trial restaurant at Popham became listed in the Good Food Guide, and the new format is slowly being rolled out throughout the chain.
