Mopar (short for Motor Parts and an acronym for “Mash On Pedal, Accelerate Rapidly”) is the automobile parts and service arm of Chrysler Group LLC. The term was first used by Chrysler in the 1920s and was introduced as a brand starting in 1937. Mopar parts are original equipment manufactured parts for Chrysler vehicles. In Canada, these were sold under the Chryco and AutoPar brands until the Mopar brand was phased into that nation’s market, starting in the late 1970s.
Mopar has passed into broader usage among car enthusiasts as an unambiguous reference to the Chrysler parent company, as the Chrysler name also refers to a company marque. The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, or DeSoto, plus Jeeps and sometimes Eagle vehicles built after Chrysler’s 1987 buyout of AMC-Jeep. Thus, for example, a car club for owners of any Chrysler Corporation vehicle might describe itself as a club for Mopar enthusiasts.