Morrisons vector logo
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Wm Morrison Supermarkets plc is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. The company is usually referred to and is branded as Morrisons, and it is part of the FTSE 100 Index of companies. Morrisons’s market share as of December 2008 was 11.8%, making it the smallest of the “Big Four” supermarkets, behind Tesco (30.9%), Asda (16.8%) and Sainsbury’s (16%), but ahead of the fifth place Co-operative Group, which had a share of 4.4%.
Founded in 1899 by William Morrison, hence the abbreviation Wm Morrison, it began as an egg and butter stall in Rawson Market, Bradford, England. Until 2004, Morrisons store locations were primarily focused in the north of England, but with the takeover of Safeway in that year, the company now has 499 stores including 14 M Local Stores across the UK.