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About Newcastle Brown Ale
“Newcastle Brown, I’m tellin’ you, it can sure smack you down.” In Newcastle, the beer is often called ‘Dog’. The ‘Dog’ name comes from the euphemism “I’m going to walk the dog” or “I’m going to see a man about a dog” – meaning “I’m going to the pub” – and was further popularized by a 1980s advertising campaign. In southern parts of the country it is often referred to as “Newkie Brown”.
