When logos look alike

It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that?

Well, we’re all surrounded by the same influences and exposed to the same shapes, forms, and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious that ideas will, from time-to-time, look almost identical.

Here I have compiled a few similar logos, showing them side-by-side so you can see what graphic designers face today.

Sumpter & Gonzalez LLP and Stylegala

stylegala sumpter gonzalez logos

National Film Board (recently updated) and Virtual Global Taskforce

NFB virtual global taskforce logos

Carrier and Ford

carrier ford logos

Scottish Arts Council and Artworkers

scottish arts council artworkers logos

NBC and Nebraska ETV Network

nbc nebraska etv network logos

One Spa, Manulife One and Penzeys One Magazine

one spa manulife one logos

penzeys one logo

SimpleBits and LogoMaid (LogoMaid link directs to a Flickr thread with a fascinating commentary)

simplebits logomaid logos

pseudoroom design and Cyberathlete Professional League

pseudoroom cpl logos

Ubuntu and Human Rights First

ubuntu human rights first logos

Graphic Design Blog and Peter GI

graphic design blog peter gi logos

Star Sports and maltastar.com

star sports malta star logos

Sun Microsystems and Columbia Sportswear

sun microsystems columbia sportswear logos

Applied Materials and Planned Parenthood

applied materials planned parenthood logos

searchmash and smashLAB

searchmash smashlab logos

Wayback Machine and Google Blogoscoped

wayback machine google blogoscoped logos

Beats by Dr. Dre and Anton Stankowski‘s 1971 Stadt Bruhl logo

dr dre beats stadt bruhl logos

Not to mention the BigFix and Priority Parking logos

big fix logo

British Paints and Pagan Osbourne

british paints pagan logos

LA Lakers and LA Clippers

la lakers la clippers logos

Belfast City and South Hams Food and Drink

belfast devon logos

Blackburn Market and Barrow.

blackburn barrow logos

Heart Radio

heart radio logo

Sinar Mas and Airbus

sinar mas logo airbus logo

Wise words

“Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. In design, and particularly logo design, the pessimistic axiom that “everything has already been done” is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.”


__Suorce: logodesignlove