Wilier Triestina vector logo
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About Wilier Triestina
Wilier Triestina is an Italian manufacturer of racing bicycles, founded in 1906 by Pietro Dal Molin in Bassano del Grappa, Italy. They are now based in Rossano Veneto, Italy.
The company name originated as an acronym for the phrase “W l’Italia liberata e redenta”, where the W is an abbreviation for “Viva!” (Long live Italy, liberated and redeemed)
According to Wilier Triestina’s US company website, the proper pronunciation of their name is /Vee’-lee-air Tree-es-tee’-na/.
Wilier Triestina supply bicycles to the UCI ProTour team Lampre. World Champion Alessandro Ballan and runner up Damiano Cunego rode Wilier bicycles to victory in the 2008 UCI Road World Championships.
