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Stories Behind Heineken Beer Logo
Heineken: the Friendly ‘e’
The logo of Heineken is rather simple: it consists of the five-pointed red star and the word “Heineken” in green, but there’s something remarkable about it: Alfred Henry (Freddy) Heineken, the grandson of the founder of the company, Gerard Heineken, helped develop the company’s own typeface (common today, but rare back then). He insisted that the ‘e’ in the logo should look friendlier. Indeed, the three letters ‘e’ in the logo are slightly tilted backwards to make it seem that they are smiling.
About Heineken Logo
Heineken claims that it really has two brand logos – the Authenticity logo and the Star-Heineken logo.
Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items.
Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging. Star-Heineken on a Heineken green background is preferred above on a white background, it reflects the character of the brand better.
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