About Invicta Watch
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Invicta Watch Group is a United States-based watch company, trading on the name, but a distinct entity from the company founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland. The Picard family had owned and operated the company which produced Swiss mechanical timepieces offered at modest prices until the quartz movement revolution of the early 1970s.
In 1991 the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its customer service call center.
The president of the Invicta Watch Group, Eyal Lalo, is a third generation watchmaker whose family has been involved with Invicta for many years.
