OPI vector logo
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About OPI
OPI Products is a nail lacquer manufacturer located in North Hollywood, California.
OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981. Shortly after taking over the company, Schaeffer was joined by Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann partnered with a chemist and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc.
In 1989, OPI expanded its portfolio to nail lacquers and later other products. In 2003, OPI created a Legally Blonde 2 collection that was also featured in the film. Collaborations that have followed include Ford Mustang, Alice in Wonderland (2009), and Dell (2009).
In 2003, OPI launched a nail polish line for dogs called Pawlish that received mixed reviews.
In 2007, after pressure from the EPA and the organization Campaign for Safe Cosmetics, OPI reformulated its nail lacquers and eliminated chemicals DBP (dibutyl phthalate), formaldehyde and toluene.
OPI introduced a UV-lamp manicure, Axxium Gels, and Axxium Soak-Off Gels.
In 2010, OPI was acquired by Coty, Inc.
Schaeffer established the Schaeffer Family Foundation to offer aid to organizations such as the Leukemia Research Foundation, Rock the Vote and Project Hope International, among many others. After such disasters as 9/11 and Hurricane Katrina, OPI employees banded together and raised $350,000 for the American Red Cross. OPI created exclusive lacquers shades for the Lung Cancer Foundation of America, the American Heart Association and the American Red Cross. Since 2006, OPI has supported the breast cancer awareness organization Susan G. Komen for the Cure, with its exclusive shade series, Pink of Hearts.
