Qdoba Mexican Grill vector logo
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About Qdoba Mexican Grill
Qdoba Mexican Grill, is a chain of fast casual Fresh Mex restaurants in the United States and Canada serving Mexican-style cuisine. The company is owned by Jack in the Box, having been owned and expanded by ACI Capital until 2003.
Founder and Colorado native Anthony Miller and partner Robert Hauser opened the first restaurant in 1995. The Denver, Colorado, location was an immediate success with first year revenues exceeding $1,500,000. The cost of opening the 1,300-square-foot (120 m2) store was only $180,000.
The restaurants have gone through a few name changes. After initially opening as Zuma, the name was changed to Z-TECA Mexican Grill to avoid confusion with other Zuma Mexican restaurants. When that name was deemed to be too similar to Z’Tejas Southwestern Grill the name Qdoba was invented.
Qdoba now operates over 600 fast casual restaurant locations throughout the United States. In 2003, San Diego-based Jack in the Box company acquired the chain from ACI Capital, a private equity management firm that was the outgrowth of commodity-trader A.C. Israel Enterprises in the 19th century. The first Canadian location opened on December 3, 2012 in Brandon, Manitoba.
Qdoba serves burritos made in the San Francisco burrito style, tacos, quesadillas, taco salads, chile con queso, Mexican gumbo, and fresh guacamole. The restaurant fits into the “fast casual” category, offering both quick service and a higher quality of food than typical fast-food restaurants. Customers order by selecting an entrée, then choosing its ingredients. All of the items are made in plain view of the customer. The chain’s current slogan is “We Live Food”.