Sprite logo vector
Sprite is a colorless, lemon-lime flavored, caffeine-free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke’s response to the popularity of 7 Up. It comes in a primarily silver, green, and blue can or a green transparent bottle with a primarily green and blue label.
Sprite was introduced in the United States in 1961 to compete against 7-Up. The name was inspired by illustrator Haddon Sundblom’s “Sprite Boy” character, which had been the Coca-Cola mascot in ad campaigns of the 1940s and 1950s. In the 1980s, many years after Sprite’s introduction, Coke pressured its large bottlers which distributed 7-Up to replace the competitor with the Coca-Cola product. In large part due to the greater strength of the Coca-Cola network of bottlers, Sprite finally became the market leader position in the lemon-lime soda category in 1978.