Waitrose logo history
The current Waitrose logo was designed by Monotype Imaging and Interbrand.
Advertising for Waitrose emphasises the chain’s unique selling points. For example, its differences in production processes, emphasising the quality of products or the expertise of their partners (staff). Recent marketing has also attempted to portray the chain as more ethical than other supermarkets, especially with regards to Fairtrade produce.
It was announced on 20 May 2008 that Waitrose would be sponsoring Reading F.C. for the 2008–13 seasons.
In March 2010, Waitrose released a series of adverts, in print, online and on national television, featuring celebrity chefs Delia Smith and Heston Blumenthal.
As of 2014, Waitrose announced it would be the sponsor of the England Cricket Team.