Buell logo vector
The Buell Motorcycle Company was an American motorcycle manufacturer based in East Troy, Wisconsin, and was founded in 1983 by ex-Harley-Davidson engineer Erik Buell. Harley-Davidson acquired 49% of Buell in 1993, and Buell became a wholly owned subsidiary of Harley-Davidson by 2003. On November 17, 2006, Buell announced that it had produced and shipped its 100,000th motorcycle.
On October 15, 2009, Harley-Davidson announced the discontinuation of the Buell product line as part of its strategy to focus on the Harley-Davidson brand. The last Buell motorcycle was produced on October 30, bringing the number manufactured to 136,923.
In November 2009, Buell and Harley-Davidson announced the launch of Erik Buell Racing, an independent company run by Erik Buell which at first produced race-only versions of the 1125R model, but which is currently offering an updated 1190RS model for the street or the track.