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Colcci is a Brazilian fashion company that manufactures and sells high-end clothing and accessories for men and women. Established in 1986 in Brazil, Colcci operates in 31 countries, with 1,650 label stores and 9 franchise stores. Colcci’s only U.S. store is based in New Jersey, but the company has boutiques in Guatemala, Spain, Saudi Arabia, France, Italy, United Kingdom, Austria, Switzerland, Netherlands, Portugal and Japan. In Brazil it has 102 franchise stores and 1,500 multi-label shops.
It operates since 2000 under the Menegotti family-run AMC Group, which also operates the fashion lines Malhas Menegotti, Coca Cola Clothing, Sommer, and Carmelitas. In 2008, the group expanded further by acquiring the TF group, which carries the lines of Forum Tufi Duek, Tufi Duek, Triton, and Forum and has grown into the largest clothing brand holder and manager in Latin America. Annually, Colcci and the other brands of the AMC group produce 2.8 million pieces of apparel and use 10,200 tons of fabric. As of 2009 they have 2,600 employees and 5 manufacturing plants.
Colcci is heavily influenced by street wise clothing targeted at young people, and is known for its sportswear, denims, accessories and footwear. Although hip hop culture has an influence, designers for Colcci are also inspired by Mexican folk art, religious and historic images, and literature. The brand manager, Braa Serwan, is Saudi Arabian.
Colcci’s merchandise has featured in Caras, Quem, L’Officiel, Doudounes and in January 2009, shoes designed by Colcci appeared in S?o Paulo Fashion Week. Gisele Bündchen has been the main female promotional model for the brand since 2005 and the clothes have also been modelled by the likes of male model Rodrigo Hilbert, Caroline Francischini, Maria Heloísa Aalling and Paris Hilton. Bundchen featured in the label’s Summer 2009 advertising campaign and in June 2009 she hit the runway at S?o Paulo Fashion Week modelling the 2010 Colcci Spring/Summer collection. In October 2009 Colcci had hired the Backstage Fashion Agency in London to expand its business in the UK.In July 2011, Colcci hired Alessandra Ambrosio and Ashton Kutcher to feature in a steamy denim advertisement.