Grupo Modelo logo vector
About Grupo Modelo
Grupo Modelo is a large brewery in Mexico. It has 63% of the Mexican beer market,xl96 and exports beer to the United Kingdom, United States and Canada. Its export brands include Corona, Modelo, and Pacifico.xl96 Grupo Modelo also brews brands intended solely for the domestic Mexican market, including Victoria; Estrella; and Leon and Montejo. Grupo Modelo has exclusive rights in Mexico for the import and distribution of beer produced by Anheuser-Busch.xl96 Until the 1960s, Grupo Modelo used red poppy flowers in its advertising, where almost any image it used had poppy flowers somewhere in the image.
On June 12, 2008, The Wall Street Journal stated that Anheuser-Busch InBev, which owns a non-controlling 50% stake in the company, may attempt to acquire the remaining 50%.xl96 On June 29, 2012, it was announced that Anheuser-Busch InBev would acquire the remaining 50% stake for an all cash price of $20.1 billion.xl96 On January 31, 2013, the U.S. Justice Department filed an anti-trust suit in an attempt to prevent the buyout.