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About Habbo
Habbo (previously known as Habbo Hotel) is a Finnish social networking site aimed at teenagers. The website is owned and operated by Sulake Corporation. The service began in 2000 and has expanded to include 11 online communities (or “hotels”), with users in over 150 countries. In August 2012, the site opened to users from Turkey. As of August 2011, over 230 million avatars have been registered. There are an average 10 million unique visitors monthly.
In June 2012, a two-month investigation by Channel Four News uncovered lapses in Habbo’s online moderation, which subsequently led to withdrawals from two of the company’s biggest investors. In response to the news, Habbo globally muted all chat, and launched The Great Unmute, allowing users to express their views on the company’s future, their experiences with Habbo, and their thoughts on the Channel Four News report. Following this, launching The Great Go-Live, Habbo lifted the chat restrictions for Finnish users to allow testing on a new safety system. Chat restrictions were then lifted for users in Brazil and Spain, followed by France, Italy, Germany and the Netherlands. A Parental Advisory Summit also launched, to allow parents and users the chance to answer how Habbo can deliver a safer experience, and influence what content children view on other social media platforms. Restrictions on chat were then lifted in Norway, Denmark and Sweden, and finally in the English hotel on 6 July 2012.
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