About Juicy Couture
Juicy Couture is a contemporary casual wear and dressy apparels seller based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997. It was later purchased by the Liz Claiborne fashion company, and Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span everything from apparel, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.
The line is sold in upscale department stores (Bloomingdale’s, Gus Mayer, Lord & Taylor, Bergdorf Goodman, Nordstrom, Neiman Marcus, and Saks Fifth Avenue), as well as Juicy Couture flagship stores and boutiques. Juicy Couture is marketed as a high-end clothing line at an affordable price, and is aimed at females aged 10–26. Juicy Couture also has a men’s clothing line, including accessories. As of Spring 2009 (in the southern hemisphere), Juicy Couture has discontinued its Men’s line “Dirty English”.
Logos and Slogans
Juicy Couture is known for its large number of slogans and symbols. The company has never used one single slogan at any particular time, except for slogans that are attached to a certain product, such as “Viva La Juicy” for the Viva La Juicy perfume.
Their slogans include “For Nice Girls Who Like Stuff”, “Smells Like Couture”, “Be Juicy”, “Cupid Couture”, “Viva la Juicy”, “Juicy is Forever”, “Her Royal Juicyness”, “Wake Up And Smell the Couture”, “Go Couture Yourself”, “Cupcake Couture”, “Bundle Up, Wear Juicy”, “The Joy Only Bling Can Bring”, “Peace, Love, and Juicy”, “Let Them Eat Couture”, “Have a Juicy Day”, “Some Girls Have All the Juicy”, “Dude, Where’s My Couture?”, “Choose Juicy”, “Prep It Up Juicy Couture”, “Couture is Here”, “Kiss My Couture”, “I aloof appetite Couture”, and “Crimes of Couture”.
Their signature Juicy crest, as well as the phrase “Love, G&P” (formerly “Love P&G”) are stitched on the central tag of anniversary account of Juicy. The adjustment of the crest came into effect in early 2006 after an accusation by the Procter & Gamble corporation.
The company has received significant criticism for its slogans from several organizations and parents. Juicy Couture is accepted for having slogans (such as Juicy, Viva La Juicy, etc.) on the back of their tracksuit pants, which has been accounted as over-sexualized by many.