Milka vector logo
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About Milka
Milka is a brand of milk chocolate manufactured by Mondelēz International. It is sold in bar form, in holiday shapes, and in a variety of specialty forms.
It was first created by the Suchard company in the early 20th century. In 1970, Suchard merged with Tobler to become Interfood. A merger with the Jacobs coffee company in 1982 created Jacobs Suchard. Kraft acquired the majority of Jacobs Suchard, including Milka, in 1990. In October 2012, the global snacks business of Kraft Foods, including Milka, became Mondelēz International.
The brand has a well-known symbol, the Milka Cow, which is a lilac colored Montbéliard cow which are normally brown-white, with a completely white face. She sports a bell around her neck, and is usually shown in an Alpine meadow. According to the official site www.milka.co.uk, the name is derived from combining Milch and Kakao, which are the German terms for milk and cocoa, chocolate’s primary ingredients. Croatian sources alone claim it to be a tribute to Carl Russ-Suchard’s admiration of Wagner interpretations of the singer Milka Ternina, a famous soprano of the time. The chocolates are distinctively packaged in purple.
Today, the chocolate is produced at a number of locations, including Lörrach (Germany), Bludenz (Austria), Belgrade (Serbia), Svoge (Bulgaria), Bratislava (Slovakia), Braşov (Romania), Costa Rica, Curitiba (Brazil), Jankowice (Poland) and Trostyanets (Ukraine), and most recently Belgium and Argentina.
During the 1990s, Peter “Cool Man” Steiner became famous advertising Milka chocolate bars. The bearded septuagenarian portrayed a mountain dweller who warns an urbanite about holding prejudices against people who live in the mountains: “Sie glauben wohl auch, dass wir hier oben etwas altmodisch sind. Aber Vorsicht: It’s cool, man!” which translates as “You probably also think that we’re a little old-fashioned up here. But watch out: It’s cool, man!” Steiner’s song It’s cool man reached 4th place in the official Swiss charts.
