Global brands usually create a strong relationship with consumers across countries and cultures as it reflects the values of the company in international markets. A company is considered to be successful if the associated products are easily recognized by the consumers.
Interbrand, the world’s biggest brand consultancy has ranked companies based on their brand value. This is a list of the best global brands in 2012 according to Interbrand.
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Coca-Cola has a brand value of $77,839 million. This name is considered to be more universally recognized than any other brand in the world. The report states that the company excels at keeping the brand fresh while maintaining a powerful sense of nostalgia that unites generations of Coke lovers and reinforces consumers’ deep connections to the brand. The brand promises fun, freedom, and refreshment.
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Apple has a brand value of $76,568 million. Products associated with the brand Apple has definitely raised the bar in the technology sector and revolutionized the way we live. The report states that Steve Jobs simplified the complex, democratized technology that was once out of reach, and built a brand so powerful that it forever changed the way consumers think of brands.
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IBM has a brand value of $75,532 million. This US based technology company is considered as one of the world’s most innovative and sustainable brands. The report states that IBM remains a textbook example of how to create, build, and deliver a world-leading business-to-business brand.
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Google has a brand value of $69,726 million. The company has transformed itself with many innovations every year. The report states that the company is known for making bold bets and also Google faces stiff competition from the likes of Apple and Microsoft.
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Microsoft has a brand value of $57,853 million. This company is known as one of the world’s most recognized companies which refreshed its corporate identity in August. The report states that Microsoft pushed into the hardware market with its own Surface tablets and into the competitive fray, a move which will most likely define the brand’s future.
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GE has a brand value of $43,682 million. The report states that as the market swooned over social networks, the mobile media revolution, and the all-knowing cloud, GE pulled the ultimate trump card. GE’s focus has been squarely on asserting its global leadership role.
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McDonald’s has a brand value of $40,062 million. The leading foodservice retailer has over 33,500 restaurants in 119 countries. The report states that McDonald’s stands out because of its exceptional brand management, significant global presence, leadership in sustainable practices and admirable approach to consumer engagement.
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Intel has a brand value of $39,385 million. The report states that the rise of smartphones, and the shift from “the era of computers to the era of computing,” has made it hard for the brand to stretch from the processors for PCs and servers for which it is known, into a broader set of technology offerings.
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Samsung has a brand value of $32,893 million. The company is considered as one of the global leaders in terms of smartphones. The report states that the company is one of the biggest successes in 2012, marked by a meteoric 40% rise in brand value.
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Toyota has a brand value of $30,280 million. The report states that the resilience of the Toyota brand seems to have closed the chapter on sudden acceleration and helped the carmaker in reclaiming its global leadership position.