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Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the Alexa toolbar collects data on browsing behavior and transmits it to the website, where it is stored and analyzed, forming the basis for the company’s web traffic reporting. Alexa provides traffic data, global rankings and other information on thousands of websites, and claims that 6 million people visit its website monthly.
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